“Marketers ruin everything.”

Entrepreneur Gary Vaynerchuk often gets credited for that wisdom he shared in a 2013 speech and repeated in the years following. The trope explains how any new, interesting, innovative technology or experience is usually ruined by marketers exploiting it to sell more products.Continue Reading

Halfway through 2023 and marketers are in a reflective mood.

What should your focus be for the second half of the year?

From a market perspective, the economy presents a frustrating challenge as job growth seems strong coming into summer. But some economists still predict economic headwinds in the fall, while many say those headwinds turn into tailwinds in late 2023.Continue Reading

This week, content marketing talk turned to all things marketing tech – digital asset management, content management, operations, video, generative AI, and more – as thousands gathered virtually for the annual ContentTECH Summit.

(Don’t worry if you missed it, you can still register to watch it on-demand.)

CMI’s chief strategy advisor Robert Rose shared some of the takeaways in this week’s CMI News video.

Continue Reading

This year, the reaction to Pride month celebrations of the LGBTQ community seems particularly heated.

Some media claim brands have pulled back their public support, noting the perceived retreat by Budweiser and Target in response to protests and threats from small but vocal groups.

But have brands diminished their Pride month marketing?Continue Reading

Every company has a culture, but only the successful have the ability to change theirs.

New research points to a lot of companies knowing they need to get better but failing to address the one key component.

This week, B2B marketing research firm Ascend2 released new research with the Arbinger Institute – Creating a High-Performance Culture: The Role of Company Culture in Driving Success (registration required).Continue Reading

Deloitte discovered fascinating new insights into businesses’ approaches to continuous innovation and change in its recently released 2023 Chief Strategy Officer Survey.

If your immediate reaction is, “Hmmmm … Do we even have a chief strategy officer?” or “Where do we get one of those,” you’re not alone. Despite the title’s familiar sound, the function is relatively new – though growing in popularity – at even the biggest companies.Continue Reading

Is marketing climate change a thing? New results from Gartner’s 2023 CMO Spend and Strategy Survey hint at the evolution.Continue Reading

Last week, Google gathered to announce all the things they’re developing.

Google’s reveals focused on its main product and revenue model – search and advertising. Not surprisingly, those two categories pique the interest of marketers everywhere. But we’ll get to that in a minute.Continue Reading