Aleh Barysevich is chief marketing officer and co-founder at Link-Assistant.Com, the company that makes SEO PowerSuite (website promotion toolkit) and BuzzBundle (social media software) for bloggers, webmasters, and online marketers. Follow Aleh on Twitter at @ab80.
Influencer marketing sounds magical. You ask people to talk about your brand and its products with their digital audiences. When they do, your profits increase.
But influencer marketing on social media is more complex, and like any content marketing, its connection to the bottom line usually isn’t direct. How can you create a social media influencer program that elicits metrics that get the results you want?Continue Reading
Updated Jan. 31, 2022
When you think of search engines, it’s usually Google, Microsoft Bing, and Yahoo. Yet YouTube is one of the largest search engines in the world, with more than 2 billion monthly active users.
Most people consider YouTube a social media platform. And it is, but it also behaves a lot like a traditional search engine. Visitors enter a query and get a list of videos ranked by relevance.Continue Reading
It’s hard to keep the content on your social channels fresh. Even with a topic calendar, it can be difficult to figure out a new angle, an original take, or something that doesn’t read and look like every other brand-created post.
Luckily, you don’t have to create everything you publish on social media platforms.
Your customers and friends likely are generating content, tagging your brand, or mentioning your products in their tweets, Instagram Stories, and TikTok videos every day. Why not incorporate that user-generated content into your brand’s social media calendar?Continue Reading
If Google SEO is important to your site, this summer is the time to update for the core.
In mid-June, Google will start using page experience as a ranking factor. It won’t make its full impact on the ranking systems until August.
Now is the time to check Core Web Vitals, those elements important to user experience. You need to make them strong so Google can pick them up.Continue Reading
As Google gets better at interpreting language and search intent, can we finally take it easy on keywords?
Not really. Keywords remain important indicators of how people use search. Even though we no longer need to go after the exact keywords, an analysis of keywords offers ideas for content that’s relevant to searchers and shows gaps that your content could fill.
You know audiences now are used to receiving information almost at the speed of light. In retail, for instance, a one-second delay in mobile load time can cost up to a 20% decrease in conversions.
More than that, not so long ago, Google rocked the online world with its mobile page speed update, which officially made page speed a ranking factor for mobile devices. Google takes page speed and user experience seriously and so should content marketers.
If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results.
Consider these six ways to take your social media monitoring to the next level.
First, let’s get one thing out of the way: Social media listening and social media monitoring are one and the same. Sure, “listening” can convey deeper meaning; however, these words are used interchangeably.
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals.
For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. By contrast, publishing new data and research is a great way to build a robust link profile.
Those are a few of the new findings from my team’s new Link Building Survey, in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. What follows are the five types of content these experts say are best at growing their own links.
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Have you taken the plunge with your mobile content strategy and optimized for Google AMP and Facebook Instant Articles?
Only 23% of SEO professionals have taken concrete actions to implement the Google AMP protocol, which suggests that the uptake is still relatively low.Continue Reading
Optimizing your content for search engines means optimizing it for readers: Quality content wins in rankings as Google refines its algorithms to give searchers what they want.
While SEO tricks and shortcuts only serve to get your content penalized in the long run, that doesn’t mean that marketers should ignore how to use the underlying algorithms that cause quality content to be rewarded.Continue Reading
