Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains. Continue reading
Don’t Let Economic Predictions Stop Your Marketing in the Months Ahead
Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things. Continue reading
4 ContentTECH Summit Takeaways for a Better Marketing Tech Strategy
ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology. Continue reading
Take a Marketing Messaging Lesson From Sesame Street This Pride Month
You’ll never create successful marketing if you ask how to create a memorable message that resonates with all audiences. That lesson was learned this month in the reaction to Pride celebrations by brands, including Bud Light and Sesame Street. Continue reading
Company Culture Importance Rises; Changing It Requires New Thinking
New research indicates that almost every leader expects company culture’s importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs. Continue reading
Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?
New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses. Continue reading
Is Marketing Climate Change Coming? Or Is It Already Here?
Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond. Continue reading
Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements
Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search. Continue reading
Content Marketing Deserves More Respect From In-House Agencies
Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing. Continue reading
Martech Mania Brings International Celebration and Over 11,000 Solutions
It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released the 2023 edition of the Martech Landscape Map. How many solutions do companies really need? Continue reading
