Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up? Continue reading
Are You Willing To Kill Your Content To Save Yourself?
If you’re feeling burned out from content project overload, it’s time to make a sacrifice. Andrew Davis draws some conclusions about what to keep and what needs to go. Continue reading
Foundry 360 Finds ‘Purrfect’ Content Mix With Award-Winning Business Model
Who said content and sales teams can’t get along? Not former journalist Diane di Costanzo, who leads a unique content practice at Foundry 360. Here’s the inside story of the compelling editorial and repeatable models for success that earned her the 2022 B2C Content Marketer of the Year title. Continue reading
Should Your Content Team Play to Its Strengths or Fix Its Weaknesses? [Rose-Colored Glasses]
Every content marketing team has strengths and weaknesses. Should you double down on those strengths? Or take steps to shore up the weaknesses? The answer isn’t always obvious, but one thing will help you decide. Continue reading
How To Battle Imposter Syndrome on Your Content Marketing Team
Imposter syndrome affects as many as eight in 10 people. Given that, your content marketing team most likely feels its impact. Here’s how to recognize it, overcome it, and mitigate its impact on your organization. Continue reading
How Pega Launched an Award-Winning Brand Journalism Magazine in 120 Days
You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months. Continue reading
Content at a Crossroad: What Will It Take To Drive Content Marketing Forward?
Content is no longer enough. Content marketers must rethink everything, from their program’s strategy to a professional career path and even their mission. Find out what matters in content now from the Content Marketing World 2022 keynote speakers. Continue reading
For Efficient Content Marketing, Stop Planning Content So Far Ahead
Multitasking isn’t the way to get ahead. Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness. Continue reading
6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)
Ever wonder what makes a content marketer shine? The six 2022 Content Marketer of the Year finalists (including the two winners) offer promising clues. Take a look at some of the traits we noticed – then let us know what you think makes a content marketer great. Continue reading
10 Ideas To Help Your Content Marketing Team Achieve Business Goals
Teamwork makes the dream work. But how does your team do that? Ten experts share how to make your content marketing teams achieve your brand’s goals. Continue reading
