As a content marketer,  your job is to use content to sell something – a product, service, or message. Maybe you already drive sufficient conversions. But do you really want to settle for sufficient?

You can do better and improve your content marketing to double or even triple your conversion rates. Today, let’s focus on how to do that with the most important aspect of content marketing – your content. Here are five ways to create engaging content to boost your conversions.Continue Reading

In a 2020 survey, 86% of respondents said they would like to see more videos from brands.

That statistic alone makes a case for video-based content marketing. But the trick is to create videos aligned with your goals that strike a chord with your audience. Creating a winning video marketing strategy that attracts potential customers requires ample planning, strategizing, and coordination.

Generally, videos can be engaging. However, using them to generate demand and leads requires you to put in some special effort. Here are five ideas to help.Continue Reading

Editor’s note: Given the growing shift to hosting webinars, we updated this 2018 article. 

Once an underused content marketing tactic, webinars’ importance is growing. A more interactive content format, webinars let you connect with your audience better. They also are one of the top five types of content that can naturally attract links to your site.

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Almost 80% of brands say they dedicated budget this year to influencer marketing, according to Relatable’s 2019 State of Influencer Marketing Report. By 2020, an estimated $8 billion is expected to be spent on Instagram influencer marketing alone.

While these statistics clearly show the growth in influencer marketing, they do not tell us whether it’s being done well. To determine the success of your influencer program, you need to track campaign performance and make sure the return is adequate for the investment.

This step-by-step plan enables you to track your influencer campaign ROI. Read on and get ready to launch your next influencer program.

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Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less.

When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy. To help, I’ve put together this expert roundup on the most effective content marketing practices to help you identify potential customers and nurture your relationships with them.

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As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience?

Instagram is a good answer. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). And, according to Social Media Today, referrals from Instagram “spend the longest time on e-commerce sites with an average duration of 192 seconds, which is almost double Facebook and triple Pinterest.”

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Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site.

But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them). I compiled this list of the tips and tools that will help even novice marketers create highly effective webinar content.

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As a content marketer, your job is to use content to sell something – whether it’s a product, service, or message. Maybe you’re already driving sufficient conversions. But do you really want to settle for sufficient?

There are many ways to improve your content marketing, and double or even triple your conversion rates. Today, let’s focus on the most important aspect of content marketing – your content. Here are five ways to create high-converting content to boost your conversions.Continue Reading