CMI released today B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading
Content Marketers Share Salaries, Career Paths, and More in 2023 [New Research]
Over 1,000 content marketers reveal their salaries, career paths, working conditions, and more. Find out what they had to say in CMI’s Content Marketing Career & Salary 2023 Outlook. Continue reading
8 Must-Haves for High-Quality Original Research
Original research can be a great content marketing asset to build authority. But if you don’t follow this advice, you could be risking your credibility. Here’s how to create high-quality research. Continue reading
What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey
Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains. Continue reading
Tech Marketers Shine But Face a Big Hurdle: Content Operations [New Research]
Tech marketers have a good handle on content marketing, according to the latest CMI research. But that doesn’t mean they’ve avoided the challenges and growing pains experienced by their colleagues in other industries. Continue reading
3 Ways Top Enterprise Content Marketers Do Things Differently [New Research]
Discover what top enterprise marketers do differently to make their content marketing successful in the latest research from the Content Marketing Institute. Continue reading
Shifting Gears: A Look at the Content Marketing Industry in 2022 [Sponsored]
In a new industry report from Semrush, 91% of respondents say they achieved success with content marketing in 2021. Explore the highlights from this research and get expert advice on the insights and actions to focus on for 2022. Continue reading
3 Hot Takes: A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat
Instacart hits the content jackpot with a fresh year-in-review report. Adobe offers some ‘ugly’ gifts. And a small chocolate shop curates a sweet treat of an email newsletter. Read our take on these content examples. Continue reading
Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton
Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight. Continue reading
100+ Content Marketing Trends and Predictions for Success in 2022
We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you’re up on the latest (and where to focus if you’re not). Continue reading
