Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from 20-year Pixar Animation Studios animator – and recent winner of the Brand Personality Award in Animation from The Asia Pacific Brands Foundation – Andrew Gordon.
What does the co-creator of such movies as Finding Nemo, Monsters Inc., The Incredibles, and Toy Story 3 have to say to marketers? Plenty. As an expert on character and story – and as a consultant to companies around the world, including Salesforce, Pinterest, Deloitte, and Softbank – Andrew knows that stories matter, not just in movies but also in business.
If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. On the other hand, rigid consistency across cultures can backfire or undercut your business goals.
What can marketers learn about content quality from a news outlet? Plenty, if that news outlet is Quartz. If you read my post 
If you had a magic lamp for your content marketing, what would you wish for? More e-book downloads? More subscribers? More customers?
Nobody wants more email. Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least.
