Marketing processes act like your car’s engine. If you neglect them long enough, they sputter and eventually stop running.
You don’t think about how you work as long as marketing efforts progress. Unspoken rules and unwritten assumptions govern how things are done.
Sometimes, the proverbial check-engine light comes on. You stop for a minute, make a quick fix, and get on your way. But mostly, you race from one campaign to the next without thinking about what’s happening under the hood.Continue Reading