Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains. Continue reading
Why AI’s Jump to Conclusions Might Be Perfect for Your B2B Brand
Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry. Continue reading
Build a Sustainable Content Practice With This 5-Point Blueprint
Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint. Continue reading
Facts Won’t Cut It: How To Use Point of View Architecture To Create Trust
Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand. Continue reading
Why You Should Hit Pause on Content Tech (Yes, Even AI) Until You Answer This
Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this question first. Continue reading
4 ContentTECH Summit Takeaways for a Better Marketing Tech Strategy
ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology. Continue reading
How To Map Content to Customer Intent (and Make Your Sales Team Happy)
Plan your content to match customer intent with this no-tech, three-step process. You’ll end up with content that helps both your prospects and your sales team. Continue reading
Don’t Waste AI and Human Potential – Push Them Both To Do Better
How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content. Continue reading
Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses]
To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how. Continue reading
Is Marketing Climate Change Coming? Or Is It Already Here?
Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond. Continue reading
