Bureaucratic content usually causes people to keep scrolling. But these local, state, and federal agencies have found an antidote, creatively connecting with their constituents by humanizing their content. Continue reading
Foolish Content Isn’t Limited to One Day a Year
Many brands will run content “jokes” on April Fools’ Day. But foolish content knows no time of year. We looked at content from six brands to see who’s fooling around (and who isn’t). Do you agree? Continue reading
How To Make Your Next Thought Leadership Program a Success
Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips. Continue reading
Marketing Content to Gen Z? You Better Play by Their Rules
To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap. Continue reading
Big Change Ahead? Build a Communication and Implementation Plan for Your Content Team
Transformational changes at your company may make you excited, terrified, or both. But as a content team leader, you must focus on your team – get them on board and working – so the initiative succeeds. Here’s some help to do just that. Continue reading
Looking for a Content Marketing Job? Follow This Advice To Get Noticed
Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role?
Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love.
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Forget the Resume – Use Content Marketing To Land a Job
Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now. Continue reading
5 Essential Elements for a Great Newsletter
Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters. Continue reading
How a Mentorship Program Can Help Both Mentors and Mentees
Mentoring has short- and long-term benefits for both mentors and mentees. Learn why from both perspectives and how to foster a positive professional mentorship in your own life. Continue reading
5 Content Marketing Articles From 2022 That Deserve Another Look
Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023. Continue reading
