Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading
Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers. Continue reading
Don’t Avoid Content Operations; Use This Helpful Framework Now
Content marketers who focus only on the output do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier. Continue reading
How To Scale Your Content Marketing Strategy To Improve Efficiency
Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading
How To Help the Perfectionist on Your Content Team, Even If It’s You
Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals. Continue reading
Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)
Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals. Continue reading
What’s Your Word for 2023? [Rose-Colored Glasses]
Robert Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023. Continue reading
Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List
Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.)
Content Creation Process: Everything You Need To Wow Your Audience
Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading
7 Tricks To Smash Writer’s Block, Imposter Syndrome, and Other Content Fears
Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier. Continue reading
