Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help. Continue reading
Write Like You Talk: 12 Tips for Conversational Content
Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences. Continue reading
4 Things To Ignore (and 3 Things To Do) in Your Next Content Audit
A content audit can seem time-consuming. But don’t let that concern keep you from the valuable insights an audit provides. Follow these tips to reduce your time commitment and get the most from your efforts. Continue reading
6 Things You’re Doing Wrong With Website Content Optimization
Many website content optimization factors get ignored, forgotten, or dismissed, keeping your site on “low power.” Try these fixes for frequent mistakes to supercharge your site for visitors and for search engines. Continue reading
Ask These 4 Questions To Stop Wasting Time on SEO Dead Ends (and Find Keyword Gold)
Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions. Continue reading
How To Combine Machine and Human Input for More Effective Content in 2023
You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience. Continue reading
The Productivity Hack That Helps Me Tackle My Content Marketing To-Do List
This busy marketing manager tried many popular task management tools, but nothing worked. Then, she figured out the right combination of tool and framework. Here’s how to create your own. Continue reading
Why ‘Let’s Make a Movie’ Is a Terrible Way to Plan Content [Rose-Colored Glasses]
George Lucas wanted to make a sci-fi movie, so he dreamed up a great story to fit the medium. But that format-first approach doesn’t work for content marketing. Robert Rose explains why not – and what to do instead. Continue reading
5 Misunderstood Best Practices in Content Marketing
Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing? Continue reading
6 Steps To Help Content Marketers Thrive in a World With AI Content Tools
Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content. Continue reading
