People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things. Continue reading
Don’t Let Economic Predictions Stop Your Marketing in the Months Ahead
Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things. Continue reading
Use These 3 Agile Fixes To Keep Your Marketing Operations Humming
You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these three ideas to make it happen. Continue reading
Take a Marketing Messaging Lesson From Sesame Street This Pride Month
You’ll never create successful marketing if you ask how to create a memorable message that resonates with all audiences. That lesson was learned this month in the reaction to Pride celebrations by brands, including Bud Light and Sesame Street. Continue reading
Company Culture Importance Rises; Changing It Requires New Thinking
New research indicates that almost every leader expects company culture’s importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs. Continue reading
AI Content Detection Tools Exist – But Do You Need Them (and Can You Trust Them)?
Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them. Continue reading
Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference [Rose-Colored Glasses]
The ideal content optimization framework considers intent, authority, internal context, and external context. Here’s how to build one that works for the way audiences find and consume information today. Continue reading
5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience
Try this five-step process to prime your team before brainstorming sessions. You’ll have a better chance of finding fresh and practical ideas that align with your content strategy and audience. Continue reading
How To Create Disruptive, Innovative Content That Aligns With Your Brand
Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that’s found success. Continue reading
Content Marketing Deserves More Respect From In-House Agencies
Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing. Continue reading
