What’s missing from your content? Google’s new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it. Continue reading
3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]
You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey. Continue reading
How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]
A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals. Continue reading
How To Reinvent Your Content Discovery Strategy in the Age of AI
What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered? Continue reading
AI Content Tools Can’t Be Stupid or Smart, But Content Creators Can [Rose-Colored Glasses]
Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but not like that (unless you have a misguided boss). Continue reading
Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes
The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading
Watch Your Language: How To Win at Global Customer Service Content
Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That’s a translation strategy that must accompany their content strategy. Continue reading
How a Weak Point of View Sabotages Your Content – and What To Do About It [Rose-Colored Glasses]
The authors of an open letter from the Future of Life Institute damaged their own message when they didn’t help readers realize their best next experience. Continue reading
4 Things To Ignore (and 3 Things To Do) in Your Next Content Audit
A content audit can seem time-consuming. But don’t let that concern keep you from the valuable insights an audit provides. Follow these tips to reduce your time commitment and get the most from your efforts. Continue reading
Take This Step To Get Over Your Fear of Content Collaboration [Rose-Colored Glasses]
It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains. Continue reading
