Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That’s a translation strategy that must accompany their content strategy. Continue reading
Why Communication Matters More Than Creativity for Long-Term Content Success [Rose-Colored Glasses]
Short-term agility and speed could spell trouble for the long-term success of an innovative content marketing project if you focus too much on the content and not enough on the internal communication plan. Continue reading
For a Better Customer Experience, Make Your Buying Process Less Efficient (Yes, Really) [Rose-Colored Glasses]
Over the last two decades, marketers have worked hard to reduce or remove friction in the buying process. But what if that’s a mistake? A recent delivery from Domino’s prompts Robert Rose to explain why. Continue reading
How To Get Your Audience To Give Their Data for Personalized Content
If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content. Continue reading
How a Weak Point of View Sabotages Your Content – and What To Do About It [Rose-Colored Glasses]
The authors of an open letter from the Future of Life Institute damaged their own message when they didn’t help readers realize their best next experience. Continue reading
Copyright Guidance Gives Content Marketers an Easy Decision on AI vs. Human Content
Behind all the headlines around AI-generative content news in recent weeks is a memo from the U.S. Copyright Office. It should prompt content marketers to make more deliberate decisions about who or what creates content. Continue reading
4 Things To Ignore (and 3 Things To Do) in Your Next Content Audit
A content audit can seem time-consuming. But don’t let that concern keep you from the valuable insights an audit provides. Follow these tips to reduce your time commitment and get the most from your efforts. Continue reading
Take This Step To Get Over Your Fear of Content Collaboration [Rose-Colored Glasses]
It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains. Continue reading
Fill Your Content With Visions Your Audience Will Want To Chase [Rose-Colored Glasses]
What can marketers learn from Matthew McConaughey’s Oscar acceptance speech? Robert Rose has some thoughts for today and the future. Continue reading
The ‘Big’ YouTube Announcement Almost Drowned by a Sea of AI News
Forget the never-ending conversations about AI-created content this week. We look to news from YouTube you may have missed – and share why you should consider it. Continue reading
