A marketing team practicing Agile project management made so many mistakes that half of them locked themselves in a room and didn’t leave until they addressed significant shortcomings in their approach. Here’s what they learned. Continue reading
What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight
What would you give to read your customers’ minds? Read these tips from the self-proclaimed search guy for getting as close as possible to mind-reading by using resources hiding in plain sight. Continue reading
Content Library: 3 Steps to Manage Yours Like a Librarian
We marketers are practically drowning in content, and librarians are experts at making content organized and findable. Make your content library useful – follow these three principles to manage your content like a librarian. Continue reading
Make Your Audience the Hero With a One-Sentence Agile User Story
Create one-sentence user stories for your content marketing program. They put audience needs at the center of content production, support efficient teamwork, and encourage interdepartmental communication. Continue reading
Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture
You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading
Are Your Buyer Personas Ready to Take on the World?
Customers’ concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes. Continue reading
30 Habits of Highly Productive Content Teams [Infographic]
What if you could get work-free nights and weekends back? Would you take the necessary steps? Try these 30 workflow tips and see what it’s like to turn your computer off at 5:30 p.m. and keep it off until 8 a.m. the next day. Continue reading
What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)
Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on. Continue reading
The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference
Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession to the next level. Continue reading
Align Your Messaging With This Simple Tool
What’s your company’s most distinctive trait? What’s the main reason people should do business with your company? Do you know? Does your company? Build a message architecture to align your organization’s content with this simple tool. Continue reading
