What’s the half-life of news articles these days?
How should that affect your mix of marketing, thought leadership, research, and other news-focused content?
New research from Chartbeat, a content intelligence platform for publishers, sheds light on how positioning, traffic source, topic, and other attributes impact the lifespan of an article.
CMI’s chief strategy advisor Robert Rose explains what the findings mean for your content choices in this week’s CMI News video. Watch it below, or keep reading for the highlights:Continue Reading