Distinguish your brand’s value by reimagining your strategy for thought leadership content. It can help strengthen your sales partnerships – and your consumer relationships. Continue reading
3 Tips To Create Case Studies That Turn Prospects Into Buyers [Examples]
Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic. Continue reading
Don’t Waste AI and Human Potential – Push Them Both To Do Better
How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content. Continue reading
Company Culture Importance Rises; Changing It Requires New Thinking
New research indicates that almost every leader expects company culture’s importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs. Continue reading
AI Content Detection Tools Exist – But Do You Need Them (and Can You Trust Them)?
Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them. Continue reading
5 Newsletter Lessons for More Fruitful Content (and a Community-Building Fail)
Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer. Continue reading
Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference [Rose-Colored Glasses]
The ideal content optimization framework considers intent, authority, internal context, and external context. Here’s how to build one that works for the way audiences find and consume information today. Continue reading
Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?
New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses. Continue reading
How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram
Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram. Continue reading
5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience
Try this five-step process to prime your team before brainstorming sessions. You’ll have a better chance of finding fresh and practical ideas that align with your content strategy and audience. Continue reading
